● About me
Full-time designer,part founder,part numbers guy.
I'm Dhanush, a product design leader from Bengaluru. I started out auditing balance sheets, ran my own studio for six years, sold snacks in packaging I designed, got a laurel crown in Milan, and now lead design for an AI-native platform. I like systems that make hard things feel simple, teams that ship, and still getting my hands dirty in the code.
- 14+ years
- Two MAs, Milano & London
- 100+ clients
- Bengaluru → anywhere
Here's how each chapter built me.
● How I was built
From thebeginning.
Every chapter added a piece of me. Here they are, in the order they came.
01 Since 2004
A kid with charcoal.
an eye for it
Charcoal, pencil, poster paints. Colour, shape and composition long before I knew the word design.
02 2015 – 2018
Finance.
a backbone
Three years auditing companies. Every design decision I make still comes with the number behind it.
H C Khincha & Co.
Bengaluru · 2015–18
- Companies audited
- 20+
- Accounting Tech.
- ICAI
- B.Com
- Christ Univ.
Totala backbone ✓
03 2016 – 2022
Viral Works.
quick hands
My own studio: 100+ clients across 30 sectors, on deadline. Craft, at volume.
04 2017 – 2020
ChipsnCo.
street smarts
A snack brand I co-founded. I designed the packs, ran marketing and finance, and raised $300,000.
raised from VCs, and the packs on the shelf were mine
05 2021 – 2022
Milano.
the method
Two Master's in Interaction Design, one from each school, cum laude. Research and process behind the instinct.
Domus AcademyMilano
Regent's UniversityLondon
two Master's, 110/110, cum laude ✓
06 2022 – 2025
Zluri.
a heart for people
Senior designer to design lead, with a team of twelve. Leading turned out to be a craft too.
07 2025 – now
Atomicwork.
systems in hand
Pages built from blocks, themes from four inputs. Designing the parts that design the product.
08 Now
Giraffe.
legs to go places
A trip app of my own, built end to end with AI as a collaborator. The newest piece, still growing.
● All eight pieces
It alladds up.
A little crooked, every piece from somewhere. Together, they're what made me who I am. Still building.